The new owner of Lladró breaks with the past to relaunch the firm
PHI Industrial, the investment fund that bought the historic Valencian decorative ceramics company in 2017, has renewed the company’s catalog with new creations in line with the new times. Sales are growing 10% annually due to their strength in Japan, Asian countries and Latin America.
PHI Industrial, owner of the historic Valencian porcelain firm since 2017, is recovering the sales volume it inherited – 46 million – and expects to grow 10% in the coming years.
Today, Lladró’s main objective with the ownership of the PHI Industrial fund (also owner of Insurance Broker, PPC Insulators, Lapp, Mascioni and Blue Sun), managed by executives Alexander Wit and Jordi Bricio, is to make it big. It aspires to recover business volume in the United States and Europe, as well as to continue growing in markets with so much potential such as China, South Asia, Latin America and the Middle East.
JOSÉ LUIS ZARAGOZÁ